Introduction to Squeeze Pages
Before you begin the attempt to build a successful list or create a powerful sales page,
you will want to start with a rigorous introduction to Squeeze Pages.
In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus
specifically on capturing leads for a newsletter or making sales for a specific product –
and make no attempt to give visitors a different option.
Another common word that is often used to describe Squeeze Page, is “squeeze page”
(or “lead capture page” in some circles). A squeeze page is a page designed to get
names and email addresses. Usually, however, a squeeze page is usually a smaller type
of Squeeze Page, which usually has an opt-in form in sight when the page loads.
So what is important to learn in an introduction to Squeeze Pages? First, it is
important to recognize that all successful marketers use these. If you plan to sell a
product over the Internet, you will want to use one, too, rather than relying on sidebar
opt-in forms and unfocused pages that do not convey a single point and a single call
to action.
Another important thing you will want to take away from this introduction to Squeeze
Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE
goal – getting the visitor to become a subscriber or buyer.
These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy
introduction, a picture of the list/product owner, the signature of the list owner, and a call
to action (or multiple calls to action).
Determining which model will work best for you can simply only be done through testing.
While many boast a conversion and attribute it to the shortness of their introduction
(many will be one short paragraph), otherwise will boast a high conversion rate because
they use lengthy, thorough, and compelling copy.
If there is anything you absolutely must take away from an introduction to Squeeze
Pages, it is that you cannot create a Squeeze Page or squeeze page that isn't focused.
The squeeze Page system provides a uniquely powerful system through which you can
derive profit from multiple streams. This article will briefly discusses some of those
different streams – and how you can manipulate them.
Let's start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From
there, it will have a number of options, depending on what you have given them. Many
marketers suggest that your Squeeze Page should always be an opt-in form. Others will
suggest that it should simply be a sales page.
Whether it's a free newsletter or a product for sale, the Squeeze Page system you create
should include a “one time offer,” which will compel them to take action – subscribe, buy,
etc.
Once they subscribe or buy, the Squeeze Page system you create should then re-route
them to a thank you page, which opens up more means through which you can up-sell.
One quick way to up-sell is to simply include advertisements on your thank you page for
related affiliate products or for your own products. Here, again, you will want to give
them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this is where you should do it
– on your thank you page. Once they opt-in to your list, you now have a whole new
option you can use in conjunction with the Squeeze Page system to generate revenue.
One such option is selling ad space in your newsletter or e-zine. The more people you
have reading your newsletter, the more you can generally charge for ad space; however,
you will want to avoid overselling to your list to ensure your advertisers actually make
money.
