Why do so many startups do business online?
Are you failing today?
Everyday out there in the real brick and mortar world, millions and millions of
people drag themselves from the warm, warm beds, take a shower, grab a cup of
coffee, and head off to their jobs as they are thinking that there has got to be an
easier way to make a living.
Every one of those millions and millions of people knows somebody who has quit
the ‘get-up-and-go-to-work’ grind and is making a very good living by working on
their personal computers from the comfort of their own homes.
Working from home sounds like an ideal solution to them. Many of these
dissatisfied souls will quit their jobs and plunge head-first into internet marketing
with no preparation, no knowledge of what they are doing, no education, and no
hope of success. Failure is their only option and they don’t even suspect.
The fact is that according to many sources, more than 90% (Ninety percent) of all
Internet business start-ups end in failure within the first 120 (one hundred twenty)
days. Yes, you read that right. NINETY PERCENT!
This failure rate should be a warning to those who are considering trying their
hand at making a go of working on the Internet rather than at a job in the brick
and mortar world.
Of course, success is possible. There IS that other 10% (ten percent) that do
succeed. The thing is success doesn’t happen by accident. And success isn’t just
a crap shoot. Success happens because of some very important factors.
Success happens because people have the right ideas about internet marketing
and how it works. They do not expect to get rich quick or be able to make a killing
over night and retire to a tropical isle.
It is strange but some how the same people who wouldn’t dream of starting a real
world business, think they can make a go of an internet business even though
they have no business background.
People will go into an internet business with the idea that they no longer have to
get up and go to work. They think they can simply work when the feel like it and
still make a good living. They simply do not expect to have to work hard or work
long hours.
Wrong Perceptions about the Internet
The 90% failure rate of new Internet businesses really isn’t all that surprising
when you stop to think about the people who are starting internet businesses.
For some unknown reason most people think that running a successful internet
business is as easy as getting a website built and hanging out an ‘open for
business’ sign. They couldn’t be more wrong.
Running a successful internet business of any kind requires self-discipline.
People will start an internet business and think that they can party all night, sleep
until noon and then make a living in 3 or 4 hours sitting in front of a computer.
They some how think that the world is just going to line up on their website and
hand over money. It isn’t going to happen.
Internet businesses do not run on auto-pilot. It is true that well established
internet marketing gurus do not have to put in long, tedious hours on their
businesses but it is a privilege that that has been earned by putting in a lot of
long and tedious hours.
It didn’t happen overnight for them and it won’t happen over night for anybody.
Most people are totally unprepared for the time investment that must be made in
order for an internet business to become successful.
No Business Background
All businesses have two things in common. They are BUSINESSES and they
must be run like businesses! The people who are in charge of a business need to
understand the accepted practices of business.
They need to understand simple and basic ideas like acceptable over-head
expenses in relation to projected income. Internet entrepreneurs need to
understand profit and loss and what constitutes each.
A college degree in business in not essential for an internet business
entrepreneur go be successful but it sure wouldn’t hurt. Just some basic
business knowledge is absolutely vital.
f you have a hard time balancing your personal check book, you probably should
keep your day job and forget about starting an internet business.
