Introduction to Traffic
Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of
people to and from your website. Of course, that alone is of completely crucial importance
because your traffic, as a marketer, will also be your potential customers.
Needless to say, you want as much traffic as possible for this very reason. Unfortunately, at this
juncture many people start to encounter some problems because in order to get traffic, you
cannot just sit back once you have a website up.
No, there must be promotion through at least one avenue, although more is always welcome.
On top of that, merely having a constant flow of people visiting your website is not necessarily
going to do you a lot of good. For best effect, the traffic that you need to harness must be as
targeted as possible.
Summing it up: What you want, and what you need to succeed in any internet marketing
venture are sources of targeted traffic.
What is Targeted Traffic?
One of the best ways to explain targeted traffic is through this example:
Assuming you had a website that is centered on the dog grooming niche. It’d undoubtedly be a
place where your visitors could check out various techniques of dog grooming, learn about some
of the common problems when grooming dogs, and so on.
Now, if you somehow ended up getting a ton of traffic, but it all came from people looking for
alien conspiracy theories, well… you’d undoubtedly notice that most of your visitors just leave
your website immediately since it is not what they were looking for.
Admittedly, that is a slightly wild example, but it serves to illustrate the point fairly well. Even if
your visitors were looking for something more closely related to your niche, such as dog training
tips, or dog healthcare tips; the end result would be the same once they discover that you are not
offering what they want.
Due to this, you want the traffic that does get to your website to consist of people who actually
want to learn about dog grooming and are genuinely interested in it. If you can get a steady
stream of such people flowing in, then without a doubt your conversion rate would be higher.
Actually, you could conceivably obtain traffic that is even more targeted.
Assuming you have monetized your blog to sell eBooks about dog grooming, then if the traffic
that goes to your website consists of mostly people who already intend to buy resources about
dog grooming – well, that would be very ideal.
At the end of the day, the more tightly focused and targeted your traffic is, the greater your
results.
How to Start Generating Traffic?
All too often, a website does not get traffic simply because there are no real and reliable efforts
carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it,
but most times, it is more due to the habit of overanalyzing the issue and not taking action.
What is constantly not realized is that even if the action taken is not perfect, some action is far
better than no action at all.
Best advice as far as generating traffic is concerned is therefore to pick something, and stick with
it. Then, once you’re done, pick something else and stick with that too. This way, at very least
you’ll end up with a couple of well developed streams of traffic, which may not be perfect, but
will still end up bringing in visitors.
Let’s look at some of the best sources of traffic that you should be tapping into:
1. Search Engines
When anyone is looking for something online, where is the first place that you think they’d
head? That’s right – search engines.
For a long time now, search engines have been at the very heart of the internet experience, by
being the navigation method of choice. All that has changed is the popularity of various search
engines over the years, with Google currently dominating the pack by a king-sized margin.
With this in mind, it is reasonable to want to be getting your slice of the pie as far as search
engine traffic is concerned, and how that can be done is simply by ensuring your pages start to
show up within the first page (or at least, first few pages) of search engine results for terms of
your choice.
