We shall be learning many more SEO methods in the course of this eBook.
Introduction
If you are getting into Internet marketing, it is quite certain that you must be finding
different ways of attracting traffic to your business each time you do some research.
Remember that the strength is not in numbers here, it lies in the quality of your
approach toward traffic generation.
So what are the best ways to attract traffic to your website?
Grab a mug of coffee, sit back in your cozy computer chair and read on. We present
here the 20 best ways marketers use for traffic generation.
You are encouraged to print this eBook to use it better!
Traffic Tidal Wave Method # 1
Pay Per Click Services
Pay per click or PPC is a model in which you pay advertisers according to the number
of clicks they can generate for your website. The concept is very simple. You use
Google AdWords (http://adwords.google.com/) or another PPC software and
become a member. Then you submit your URL to them which you want to promote.
The PPC service will then find other website owners on the Internet that are
interested in promoting your website URL. These are your affiliates. They will place
your URL on their sites in the form of an advertisement and whenever any person
clicks on them, you pay them.
There are other methods to pay out; PPC is not the only one. Many services also
provide a Pay Per Sale model (PPS) where you pay out only when a sale has been
done. There is also a Pay Per Lead model (PPL) where you pay out when the visitor
takes some particular action such as providing their email id, which becomes a lead.
If you haven’t tried out PPC yet, you are surely missing the number 1 traffic
generation method which every Internet marketer worth their salt is using. It isn’t
quite difficult to get into this medium of promotion – you must start researching on it pronto.
The following is a list of some other PPC software applications that you can use
instead of Google AdWords.
Yahoo! Campaign Optimization (http://searchmarketing.yahoo.com/)
MSN AdCenter (http://adcenter.microsoft.com/)
Traffic Tidal Wave Method # 2 SEO
Search engine optimization, abbreviated as SEO, has been a buzzword in the Internet
marketing world for several years now. Basically it means making a website better
searchable by the search engines. Marketers who are looking at optimizing their
websites work with regards to one of three major search engines – Google, Yahoo! Or
MSN – because all these three have different parameters for organizing their links.
Out of this Google is the most popular and most marketers wish that their rank –
called as PageRank in Google parlance – improves. Since Google is a context based
search engine (which means it ranks content-rich websites higher than others),
marketers use the following methods for improving their PageRank on Google:-
They research on keywords and use them in their content. Google ranks
websites based on the number of currently popular keywords that it contains.
Apart from keyword optimization, the overall content matters too. There must
at least a 250 word content on a webpage for it to be considered by Google.
The content needs to be regularly updated too. Google is looking for content
that provides value to the reader. Content that keeps changing is looked upon
as dynamic content that the visitor would like.
Speaking in a broader sense, all methods of traffic generation are SEO methods.
There’s a reason behind this. Search engines like Google keep a watch on the
popularity of websites. According to them, if a website is visited more, it contains
good value. Hence, websites that generate traffic automatically end up with better
stakes on the search engines.
