- The Herd Mentality Owns Us All!
- Introduction
Hello and thank you for grabbing a copy of my report.
In this report, I am going to outline a few ways that you can start selling to the
“Herd Mind”..
Although some may not want to admit, just about everybody is a part of the herd
mind at one time or another, some are always and will be for the majority of their
life.
The herd mind is simply people following people.
We are brought up to be lead and listen to authority. Once we are old enough to
think for ourselves, we usually become a part of the herd mind in one form or
another.
It’s the whole idea of “everybody else is doing it so it must be right”..
Good marketers know how to tap into this herd mentality and profit hugely from it.
If you can convince a mass of people that you are the authority or that you are
right, then they will follow. It’s hardwired into our brains.
This of course can turn into huge profits!
Every million dollar (or billion dollar) company out there markets to the herd
mentality in some way or another
So in this report I am going to give you the secrets or marketing to the herd so
that you too can make mega bucks! Let’s get started . . .
- Selling The Dream
Everybody wants "The easy dream". The easy dream is simply that, the easiest
way for somebody to live their dreams.
The easiest (and often times laziest) way to accomplish a goal or get a job done
will always be a big seller.
If it's weight loss, then popping a pill is much more attractive then doing 30
minutes of cardio exercise per day.
Everybody knows that doing cardio exercise every day is an effective way to lose
weight right? But who wants to do that? That’s just more work added to our lives.
But, popping a pill once or twice per day isn’t work. It doesn’t require 30 minutes
or an hour of time that we could be sitting on our butts watching TV.
It doesn’t require us to sweat and put forth any sort of real effort. Because it
requires no work, the pill popping idea of losing weight sells big!
If it's Internet marketing, then the "already made, set it and forget it" technology
will generate sales.
Who wants to sit there and spend days or weeks creating a product, writing a
sales letter, researching a market, etc..
“If all of that is already done for me, I’m in!” (says the herd mind
Whatever the easy way to live the dream is, us marketers can use in our
marketing to sell more product.
Can you sell the dream? This is where stepping into your customer's shoes and
looking through their eyes comes in. If you can do that, you know what they want,
what their dreams, goals and desires are.
A good example of the easy way out is a Staples commercial. Have you seen
that commercial where somebody is having a problem getting supplies, and then
they find the "Easy Button" which is a big red button that
they push and all of a sudden, everything is done for them.
That is exactly what people want in every product that they buy- the big red easy
button. They push it, and all of their problems are instantly solved. Find a way to
sell that concept in your marketing and you will make a lot of money.
An easy way to do that is by selling them the dream and the easy way to get it.
Sell what people want to buy. Sell the easy dream.
