E-Books – Profit-Pulling Powerhouses
E-Books are part of the new frontier of cyberspace. They are an entirely new
medium for sharing marketing information, ideas, techniques, and expert
knowledge. Each day the number of people accessing the Internet grows, causing
the exposure of your E-Book to increase incrementally. It's obvious why
electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed
word to the dustbin of history. Books in print have their own special qualities and
merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes E-Books so important and so unique.
E-Books have certain abilities and qualities that other mediums
do not possess. For example, E-Books are fairly easy to produce, and
their production cost is inexpensive. Just think about it: you don't need a
publisher, an agent, a printing press, offset film, ink, paper, or even a
distributor. You just need a great concept, the ability to write it or to hire a
writer, and the right software.
Additionally, E-Books are easily and rapidly distributed online.
They are also easily updated; they do not require a second print run. All
you need is to go into your original creation and modify the text or
graphics. Because of this flexibility, E-Books can change and grow as fast
as you can type.
E-Books are also immediately obtainable. You don't have to go to a
bookstore or search through endless titles at an online bookstore. All you
have to do is download it from a website, and presto! It's on your
computer, ready to be read.
E-Books are interactive. This is one of the most unique and specific
qualities that E-Books offer. You can add surveys that need to be filled out,
order forms for customers to purchase your products or goods, sound and
video that draw your reader into the virtual world of your E-Book, even
direct links to relevant sites that will expand your E-Book outward. The
potential is virtually limitless.
E-Books have a particular kind of permanence that other
mediums do not possess. Television shows and radio shows air once,
and then may rerun a few times. E-Books remain on your computer for as
long as your choose, and they can be read and reread whenever you choose
to.
They can even be printed out and stored on the shelves of your
traditional home library.
Another wonderful quality is that E-Books have no barriers in terms
of publishing. You don't need to go through the endless process of
submitting your manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over and over again.
Nor do you have to shell out thousands of dollars for printing a selfpublished book. All E-Books require is a writer and appropriate software.
Figure out your market, write your book, post it on your website, and with the
right business savvy, your audience will come to you.
Finally, you have creative control over your E-Book. You don’t have to
compromise with an editor or the publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys to arrive by snail mail.
You are in complete control of the design and the text.
How to Use E-books for Marketing and Promotion
There are innumerable ways to use E-Books to promote your business and drive
quality traffic to your website.
Once posted on your site, you can turn them into a
daily course, which brings your customer back to read the next chapter.
You can use them as a free gift for making a purchase or for filling out a survey.
Put your E-Book on a disc, and you will have an innovative brochure.
Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique.
Copyright your
E-Book, and immediately, you have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your site to acquire your E-Book,
which increases the flow of quality traffic and the potential of sales and affiliate
contacts.
